Business Book Club - Blue Ocean Strategy
Join us for Business Book Club! BYOB - Bring your own book!
BLUE OCEAN STRATEGY is the simultaneous pursuit of differentiation and low cost to open up a new market space and create new demand. It is about creating and capturing uncontested market space, thereby making the competition irrelevant. It is based on the view that market boundaries and industry structure are not a given and can be reconstructed by the actions and beliefs of industry players.
Date and Time
Thursday May 25, 2023
8:30 AM - 10:00 AM EDT
8:30 - 10:00 AM
160 W New York Ave
Southern Pines, NC
Bring your own book!
Jana Walding, Director of Business & Community Development