Moore County Chamber Launches Family Forward NC ® Initiative to Strengthen Workforce and Support Wor
SOUTHERN PINES, NC - The Moore County Chamber of Commerce is proud to unveil a local effort to increase the total number of businesses and non-profits participating in the Family Forward NC ® Certification, a strategic initiative focused on creating a more family-friendly community through policy alignment, employer engagement, and workforce development. This project is in partnership with Moore County Economic Development Partnership, Pinehurst, Aberdeen, Southern Pines Convention and Visitors Bureau and Partners for Children and Families.
As a designated Family Forward NC ® Certified Community Candidate, Moore County is committed to identifying and expanding policies that support working families and drive economic growth. The Family Forward NC ® Certification serves as a roadmap to help local businesses and stakeholders implement the best practices that promote work-life balance, childcare accessibility, and flexible workplace culture.
“By supporting family-friendly workplace policies, we’re not only enhancing employee retention and productivity, but we’re also making Moore County more competitive and attractive for businesses and families alike,” said Linda Parsons, President and CEO of the Moore County Chamber of Commerce.
The Family Forward Nc ® outlines collaborative strategies including:
- Educating employers on benefits of family-friendly practices
- Highlighting local success stories to inspire adoption
- Providing resources and technical assistance for policy implementation
With over 70 pieces of state legislation were filed around childcare in 2025, the timing of this plan is critical. The Chamber’s leadership, in collaboration with partners like Family Forward NC, is helping ensure Moore County stays ahead of the curve in building a sustainable economy. Greensboro, NC has been designated as the first Family Friendly NC ® Community. Like Greensboro, Moore County wants to attract and retain the best employees, and they want those employees to be happy and healthy. The goal of this campaign is to increase employers’ participation and become Family Friendly NC ® Certified. Currently Sandhills Community College, First Bank, R.Riveter and Partners for Children and Families are certified employers in Moore County. Several others are currently in the process of becoming certified.
To learn more about how your organization can participate, visit www.familyforwardnc.com, www.moorecountychamber.com or contact Linda Parsons at lparsons@moorecountychamber.com.
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ABOUT THE MOORE COUNTY CHAMBER OF COMMERCE
www.moorecountychamber.com
The mission of the Moore County Chamber of Commerce is to foster a vibrant business community. For over 58 years the Chamber has provided quality, value-added services, and programs to members to unite Moore County area businesses in a committed effort to strengthen the economic environment and thus improve the quality of life for all of Moore County.
Moore County Chamber of Commerce
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Linda Parsons President and CEO
- July 07, 2025
- (910) 692-3926
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