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BEGIN:VEVENT
DTSTART:20170817T123000Z
DTEND:20170817T133000Z
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SUMMARY:2 Part Series - Nudge your Customers with Behavioral Marketing
DESCRIPTION:Course 1: Identify Your Consumer Analytics - Aug 17: 8:30 - 9:30 am\n\n\n\nA laptop or tablet that has access to your organization's data\, for example\, google analytics\, Facebook\, SPSS\, Google's Data Studio\,  Mailchimp\, etc . and a positive attitude towards conquering the world!\n\n\n\nCourse 2: Applying the Data - Aug 24: 8:30 - 9:30 am\n\n\n\n*Space is limited - Initial registration is for both series\n \n\nAs opposed to direct marketing\, where businesses send the same message to everyone & expect that a significant portion of those people will reject the message\, behavioral\n\nmarketing takes online information & uses it to tailor the message to the consumer. \n\n\n\nBehavioral targeting uses a variety of web analytics\, computer applications\, browsing & search history etc.\, to create user profiles for it?s individual consumers. You may feel that your company doesn't have that data\, but the majority of companies\, large or small\, have all the information they need. \n\n \n\nWith the information your organization already possesses\, you will be able to enhance your consumer's experience. \n\n\n\nLearning Objectives:  Course participants will learn how to recognize & analyze their consumer data. Additionally they will learn how to classify & distinguish their target audiences & the behavior patterns for each. Finally they will learn how to apply these behavioral marketing insights to their business model.
X-ALT-DESC;FMTTYPE=text/html:<div style="text-align: center\;"><br />\n<span style="font-size:14px\;"><span style="font-family:arial\;"><span style="color:#B22222\;"><strong><span style="letter-spacing:.8pt\;language:en-US\;">Course 1: Identify Your Consumer Analytics - Aug 17: 8:30 - 9:30 am</span></strong></span></span></span><br />\n<br />\n<em style="color: rgb(255\, 38\, 0)\; text-align: center\;"><strong>A laptop or tablet that has access to your organization&rsquo\;s data\, for example\,&nbsp\;google&nbsp\;analytics\, Facebook\,&nbsp\;SPSS\, Google&rsquo\;s Data Studio\, &nbsp\;Mailchimp\, etc&hellip\;. and a positive attitude towards conquering the world!</strong></em><br />\n<br />\n<span style="font-size:14px\;"><span style="font-family:arial\;"><span style="color:#B22222\;"><strong><span style="letter-spacing:.8pt\;language:en-US\;">Course 2: Applying the Data - Aug 24: 8:30 - 9:30 am</span></strong></span><br />\n<br />\n<span style="color:#0000CD\;"><span style="font-weight:bold\;letter-spacing:0.8pt\;">*Space is limited - Initial registration is for both series</span></span></span></span></div>\n<span style="font-size:14px\;"><span style="font-family:arial\;"><span style="color:#0000CD\;">&nbsp\;</span><br />\n<span style="letter-spacing:.8pt\;language:en-US\;">As opposed to direct marketing\, where businesses send the same message to everyone &amp\; expect that a significant portion of those people will reject the message\, behavioral<br />\nmarketing takes online information &amp\; uses it to tailor the&nbsp\;message to the consumer. </span><br />\n<br />\n<span style="letter-spacing:.8pt\;language:en-US\;">Behavioral targeting uses a variety of web analytics\,&nbsp\;computer applications\, browsing &amp\; search history etc.\, to&nbsp\;create user profiles for it?s individual consumers. You may feel that your company doesn&#39\;t have that data\, but the majority of companies\, large or small\, have all the information they need. </span><br />\n&nbsp\;<br />\n<span style="font-weight:bold\;letter-spacing:.8pt\;language:en-US\;">With the information your organization already possesses\, you will be able to enhance your consumer&#39\;s experience. </span><br />\n<br />\n<span style="text-decoration-line:underline\;letter-spacing:0.8pt\;">Learning Objectives:</span><span style="letter-spacing:.8pt\;language:en-US\;">&nbsp\; Course participants will learn how to recognize &amp\; analyze their consumer data. Additionally they will learn how to classify &amp\; distinguish their target audiences &amp\; the behavior patterns for each. Finally they will learn how to apply these behavioral marketing insights to their business model.</span></span></span>
LOCATION:Moore County Chamber Office 10677 Hwy 15-501 Southern Pines\, NC 28327
UID:e.834.5913
SEQUENCE:3
DTSTAMP:20260925T014930Z
URL:https://members.moorecountychamber.com/events/details/2-part-series-nudge-your-customers-with-behavioral-marketing-5913
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