Create your Personal Brand with Digital Foot Printing on LinkedIn
This 2 hour interactive workshop will cover the ins and outs of LinkedIn and how to maximize your personal brand. At the conclusion of this workshop, participants will be able to:
Complete a search and analyze their current digital footprint for professional power and influence;
Define and compose a self-marketing description of their personal brand with a plan for intentional differentiators to give them a competitive advantage;
Organize and promote photographs, videos, and published works, etc. to depict an e-portfolio of accomplishments
Post a digital photograph to highlight personal professionalism and good character;
Avoid committing CLMs (Career Limiting Moves); and
Begin effective networking with business colleagues within the community.
$25.00 fee at time of reservation. Location TBD
About the Facilitator:
Cathy Kruska, MA
Innovative Associate Professor with a demonstrated history of teaching in higher education and business. Highly skilled in business communication and leadership development, nonprofit organizations, academic advising, educational technology, instructional design, faculty development, and team building. BA and MA with a focus in English and Speech Communication, respectively from California State University-Northridge.