An effective and easy step-by-step way to understand the basic concepts and principles of marketing.

The phrase, "If you build it, they will come," only works for a few brands. During this session, you will gain actionable, relevant, and sustainable marketing tactics that align with consumer behavior.

• Review the concepts and frameworks of a marketing strategy.
• Identify how consumers think, act, and engage with brands.
• Apply remarkable and memorable marketing tactics.