FAYETTEVILLE, N.C. — July 28, 2026 — Home Instead Fayetteville is proudly celebrating 20 years of serving older adults and their families throughout Cumberland County, marking two decades of helping seniors remain safe, comfortable, and independent in the place they call home.

The story of Home Instead Fayetteville began with a personal experience.

In 2006, local educator Susan Guy found herself searching for quality in-home care when husband needed assistance. She quickly realized there were few dependable options available for families facing the same challenges. Determined to make a difference, Susan partnered with Martha Owen to explore senior care franchise opportunities that would allow older adults in Cumberland County to receive compassionate, professional care while remaining in their own homes.

What began as a response to one family's need has grown into one of the area's most trusted providers of non-medical in-home care.

In December 2015, Bob and Kathryn McCarthy purchased the Home Instead Fayetteville office, continuing Susan and Martha's vision. Under their leadership, Home Instead has continued its mission of enhancing the lives of aging adults and their families through personalized care and exceptional caregivers.

"Reaching our 20th anniversary is a celebration of everyone who has been part of this journey," said Bob and Kathryn. "We're incredibly thankful to Susan and Martha for bringing Home Instead to Fayetteville, to our dedicated Care Professionals and office staff for the compassion they show every day, and to the families who have trusted us to care for their loved ones over the past two decades."

Today, Home Instead Fayetteville provides a wide range of personalized, non-medical home care services, including:

As the senior population continues to grow, the need for compassionate, dependable in-home care has never been greater. Home Instead remains committed to helping older adults age with dignity while providing families with peace of mind through customized care plans tailored to each client's unique needs.

Throughout the anniversary year, Home Instead Fayetteville will celebrate with caregiver recognition, community outreach, educational programs, and partnerships that continue supporting older adults and family caregivers across Cumberland County.

Families interested in learning more about Home Instead's services or scheduling a complimentary Care Consultation are encouraged to contact the office.

Ashley Baker
Client Care Consultant
Keneri, LLC d.b.a. Home Instead®
555 Executive Place
Fayetteville, NC 28305
Office: (910) 484-7200
Ashley.Baker@HomeInstead.com
HomeInstead.com/647

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Founded in 2006, Home Instead Fayetteville has proudly served older adults and their families throughout Cumberland and Hoke County. Locally owned by Bob and Kathryn McCarthy since December 2015, the office provides personalized, non-medical in-home care that helps older adults remain safe, comfortable, and independent at home. Services include companionship, personal care, Alzheimer's and dementia care, respite care, transportation, meal preparation, hospice support, overnight care, and 24-hour care. Home Instead Care Professionals are employees who are trained, background checked, licensed, bonded, and insured, delivering compassionate care that enhances the lives of aging adults and their families.

Home Instead® Inc.  an Honor company, is the world's leading provider of personalized in-home care for older adults. Through a network of locally owned and operated franchise offices, Home Instead delivers relationship-based care that helps older adults age safely and comfortably in the place they call home while providing support and peace of mind to family caregivers.